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This is not a perfect post

by Anja
4 comments

I’m probably the worst blogger. Why? Some days I feel like a complete fake. It’s not that I’m a newbie at this, but the marketing around a blog post makes me feel icky.

Back in the day, when blogging was relatively new and everyone but your mom had an online diary, it was much easier to come up with content and promoting didn’t seem so difficult. I mean, I never used Facebook or Twitter to get people to read my blog (they weren’t even a thing back then), all you really needed was to get on a search engine and BAM! Somehow, people came to read (and comment) what you had to say.

Now, I often feel like I’m talking into an empty room and that totally kills my motivation. I mean, what’s the point of coming up with “interesting” content if no soul out there will read it?

Pinterest has become a never-ending resource for blog topics, which I think is a double-edged sword. It’s great to find stuff to write about when you’re completely blocked, but how many times are you willing to read the same blog over and over again?

Now blog writers have a blue print to get more readers, to make SEO work like a charm and every blog you stop at has the same structure: a catchy title, the very important 1st paragraph that’ll make it or break it, the perfect copy you NEED to have or else you’re gonna scare your readers away. Add plenty of headings, bolds and italics because the attention span of everyone has reduced to a second, add plenty of links and please, please DON’T forget your call to action!! I mean, do people even make it that far? Oh yeah, add your social media buttons at the end, because that’s the rule even if your perfect blog post gets ignored in a sea of copycats.

You see, this whole “write the perfect post” annoys the hell out of me. Where’s the uniqueness? What will set you apart from everyone else if you follow a blue print just because that’s what you’re supposed to do?

Because blog after blog I read the same thing, the same title, the same list but know little about the people behind the business. Sure, I understand that they are knowledgeable in their niche and that’s great. Besides business, what makes them tick? What makes them happy? What worries them?

In an ideal marketing world, you’re not encouraged to talk about yourself too much unless you want to scare customers away. Small biz owners, lady bosses, solopreneurs or whatever you’d like to call them are people too. They struggle, they get scared, overwhelmed, stressed, anxious, excited the same way you do. What’s so bad about sharing these things? Would the dark side of that polished Pinterest-ready surface scare you away? Would it make a small business more or less human like those big corporations that make you wait on the customer support line?

All I know is that I don’t want to bore you with endless posts about coloring pages or mugs, because, let’s face it, how many blog posts about a mug do you need? I can let you know about new products in my shop and hope you like them enough to buy them, still I’d like you to figure out why you’d want to have a mug in your life because you know yourself better than I probably ever will.

Of course this goes against everything the marketing minds tell you to do. I should persuade you to buy a mug because drinking your coffee or tea out of one of mine would be a unique or special experience, but let’s face it, unless you’re drinking that ultra expensive Kopi Luwak, drinking coffee is pretty much the same: you smell, you sweeten or not, you add creamer or not, you savor and wake up.

Sure, it feels different drinking it out of a mug that has “Bitch Face” printed on it than out of one that displays the words “Princess”… but, you already know that! Which is why you decide to buy the one mug that gets you, the one that makes you feel like you can take over the world fresh out of bed. Hopefully it’ll be one of mine.

But who am I to persuade you? I’m no influencer, no fashionista, no Martha Stewart wanna-be blogger, heck, I don’t even care for the latest trends even if the marketing world says I should. I’m just a creative trying to run an online business while building a community, that I hope you’ll be a part of no matter how pretty or shitty my blog posts are. One thing’s for sure: the photos will be nice.

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